How to Use Google My Business to Attract More Local Clients

For tradesmen, local visibility is everything. When people search for services like “plumber near me” or “best electrician in [city],” you want your business to appear at the top of search results. The best way to achieve this? Google My Business (GMB).

Here's how you can optimize your GMB profile to attract more local clients and grow your business:

1.Claim and Verify Your Listing

If you haven't already, claim your Google My Business profile by visiting Google Business Profile and verifying your business. This ensures that your business appears on Google Maps and local search results.

2.Complete Your Profile with Accurate Information

Google favors businesses that provide complete and accurate information. Be sure to:

  • Use your official business name.
  • Add a professional logo and high-quality cover photo.
  • List your exact business address, service areas, and contact details.
  • Specify your business hours (and update them for holidays).
  • Include a link to your website.

3.Upload High-Quality Photos of Your Work

Images can make a huge difference in attracting potential clients.

  • Upload before-and-after photos of projects.
  • Post team photos to personalize your business.
  • Include images of your work van, tools, or completed projects to showcase your expertise.

4.Encourage Customer Reviews

Google reviews are a major factor in local search rankings. To get more reviews:

  • Ask satisfied customers to leave a review on Google.
  • Send a follow-up text or email with a direct review link.
  • Respond to all reviews—thank clients for positive feedback and professionally address any negative ones.

5.Use Keywords in Your Business Description

Your GMB description should include relevant keywords to help you rank in local searches.

  • Example: “We are a professional roofing company in Manchester, specializing in residential and commercial roof installations, repairs, and maintenance.”

6.Enable Messaging and Call Features

Google My Business allows customers to message you directly or call with one click. Enable this feature to make it easier for potential clients to contact you.

7.Post Regular Updates

Keep your listing active by posting updates about:

  • Special promotions or discounts.
  • Recently completed projects.
  • Announcements such as holiday hours or new services.

8.Monitor Insights to Improve Performance

Google provides insights on how many people are viewing your profile, clicking your phone number, or visiting your website. Use these insights to tweak your profile and improve your visibility.

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Final Thoughts

Google My Business is a powerful tool that can help tradesmen dominate local search results and attract more clients. By optimizing your profile, actively managing customer reviews, and regularly posting updates, you'll increase your chances of getting found by potential customers in your area.